Plan your record release as if you were an actual record label, taking on the role of both the Product Manager and the Director of Promotions/Marketing. Imagine that your label will be releasing a CD in three months. (This plan presumes the project is currently wrapping things up in the studio and should be ready for mastering.).
You need to prepare:
* The marketing plan that you think would work best for the release.
* The timeline you'll use to put the CD and promotional material together (basically setting your deadlines).
Remember that your plan may be distributed to employees, and any independent radio and retail promotion people, and publicists you may hire. This plan must be very carefully written and all details must be clearly described. This outline will be their introduction to your marketing ideas.
1. Design a detailed overview of your marketing plan.
* Consider all marketing and promotional considerations listed below.
* Propose what you think would work best in each of the areas to help market the record.
* Remember to keep a cohesiveness between all areas - working towards the same goal; sales.
* Remember you will need several practical tools/materials to achieve your goals.( Computers, hardware/software, office supplies, etc).
2. Design a 12 week plan for the product and promotional tools.
* Lay out what needs to be accomplished each week to get the record out, with week 12 being the Street Dateš for your release. (The day the public can begin to buy your record at retail stores.)
* Include all stages of preparing your product for release ( mastering, artwork design, printing, pressing, and delivery of manufactured product to any distributors.)
* Include in the timeline when to start working on the promotional tactics (listed above) that you will implement, plus any materials you may need (photos, press releases, novelty items, display materials, website promotions, ads).
* Give a specific weekly deadline for each element of your project.
If you take this outline seriously, it will help you orchestrate all the many tasks that are necessary to properly prepare a professional marketing plan to help sell your record.